00 What this study set out to learn
Active, certified divers were asked to sort 53 PADI content cards into groups of their own making and name each group. The question behind it: how do experienced divers expect this content to be organised?
People organise around goals, not product lines
The sorts organise PADI's content around the diver's goals and journey rather than PADI's internal product or business taxonomy. The recurring shape: where to dive next → advance skills & go pro → give back to the ocean → the membership & cards that come with it. Skills and the professional pathway read as two adjacent stages — closely related, but each tighter on its own than as a single block.This was a single pooled study of 12 valid participants. Because every structural measure here reads only which cards were grouped together (never the labels people wrote), it is unaffected by the mix of English and Spanish labels; Spanish labels are translated only in the category-mapping view. With 12 participants the findings are best read as directional — a strong, internally consistent signal (cophenetic r = 0.84) to be confirmed once the full programme of studies is complete.
01 At a glance
The headline numbers for the study and the structure that emerged from it.
| Measure | Active Divers study |
|---|---|
| Participants recruited | 13 |
| Valid sorts analysed | 12 |
| Excluded (rate) | 1 (8%) |
| Language mix | 8 EN / 4 ES |
| Mean groups / participant | 5 (range 3–7) |
| Standardised categories | 8 |
| Cards sorted | 53 |
| Emergent clusters | 7 |
| Cophenetic r | 0.84 |
A reliable, internally consistent structure
Seven clusters emerged from the sort, with participants creating a median of five groups each. The cophenetic r of 0.84 — comfortably above the ~0.75 reliability threshold — confirms the cluster tree faithfully represents the underlying agreements. With 12 valid sorts the percentages are directional, but the shape of the structure is clear.02Who sorted the cards
A profile of the 12 valid participants, drawn from the pre-sort survey and the invitation list. These are experienced divers — every one already certified and actively diving — which is what shapes the mental models seen throughout this report.
Sex
Male 75%
Female 25%
Sex was not asked in the survey; inferred from participant first names (9 male / 3 female).
Country / region
Australia 25%Canada 17%Colombia 17%United Kingdom 17%United States 17%Spain 8%
From the invitation list, matched by email to each submitter; Spanish-sheet country names (España, Estados Unidos) normalised to English. n = 12.
Diving habits
Casual Vacationer — dives on trips
50% (6)
Local Diver — dives monthly+ locally
42% (5)
Occasional / social diver
8% (1)
Why they keep diving (multi-select)
Exploring new destinations & experiences
92% (11)
Relaxation & recreation
92% (11)
Improving skills & certifications
67% (8)
Community & social connection
42% (5)
Photography / creative pursuits
25% (3)
Counts exceed 12 because participants could select more than one motivation.
Primary device for diving info
Desktop / laptop
42% (5)
Smartphone
33% (4)
Mix of all devices
25% (3)
Language of the sort
English-language sort
67% (8)
Spanish-language sort
33% (4)
Spanish labels are translated to English; the analysis is pooled across both, as neither subset alone meets the reliability threshold.
An experienced, exploration-driven audience
The group skews toward divers who travel to dive and dive for exploration and recreation — which aligns with Travel & Where to Dive emerging as the single most cohesive group in the sort.03 Category mapping
An open card sort lets people name their own groups, so the raw labels vary wildly. Every label was standardised into a consistent set of themes — 13 in English, 15 in Spanish. This is the one step that depends on wording, so it is published in full: each theme lists the exact labels participants typed and how many used each. Switch between studies.
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How to read it. Labels are grouped under the standardised theme they were mapped to; the number beside each is how many participants used that exact wording. The theme totals match the column totals in the agreement matrix. Type in the box to find any label or theme.
04 How the numbers are built
An open card sort: each participant sorted the same 53 cards into as many groups as they liked and named each group. Everything below is computed from those raw groupings.
The pipeline, end to end
- Co-occurrence (similarity) matrix — for all 1,378 card pairs, the share of participants who placed both cards in the same group. This reads only which cards were grouped, so it is language-independent.
- Hierarchical clustering — average-linkage agglomerative clustering on a distance of (1 − co-occurrence). Average linkage suits card-sort distances (which are not Euclidean). The tree was cut into 7 clusters, breaking the certifications/skills group apart from the Divemaster→Instructor professional pathway — two branches that are tighter on their own (65% cohesion each) than as the single 57% continuum they form together.
- Cophenetic correlation — how faithfully the tree preserves the original pairwise distances: 0.84 for this study.
- Cohesion — a cluster's mean within-cluster co-occurrence; how tightly its cards travel together.
- Dominant placement — the only label-dependent measure: each participant's group names were standardised into 8 themes, and a card's "placed %" is the share of participants who filed it under its single most-common theme.
Note: Spanish group labels were translated to English for this mapping; the clustering and similarity views read only which cards were grouped together and are unaffected by label language.
See it both ways
The two views the pipeline produces — the co-occurrence matrix and the clustering tree — shown for each study. Colours mark the seven clusters used throughout this report.
Travel & Where to DiveConservationLearn & CoursesProfessional PathwayAbout & BrandCertification CardExperiences
Agreement matrix — card × standardised category each cell = % of 12 participants who filed that card under that category · outlined = winning placement · deeper blue = more agreement
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How to read it. Read one row at a time. A single dark cell is a confidently-placed card; colour spread across columns is a contested card. Hover a cell for the exact count, click a card name to isolate its row, and use the controls to re-sort, filter, or switch between % and counts.
Co-occurrence (similarity) matrix — lower triangle (741 pairs) card × card co-occurrence · % of 12 participants · ordered by dendrogram so related cards sit together · chip colour = cluster
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How to read it. Each square is the % of participants who put those two cards in the same group; darker = stronger. Hover a square for the pair and value; click a card label to highlight all of its relationships.
0%100%each number = share who put those two cards in the same group; darker = stronger
Hierarchical clustering — dendrogram average linkage on (1 − co-occurrence) · cophenetic r = 0.83
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How to read it. Each card merges rightward into larger clusters; the horizontal position of a join is the distance at which it forms. Hover a card name to trace its path up the tree; hover a join to read its agreement level.
05 The seven emergent clusters
Seven clusters emerged from how the 12 participants grouped the cards. The bar shows each cluster’s cohesion — how tightly its cards travelled together (mean within-cluster co-occurrence). Travel is the tightest group; the certifications/skills cluster and the Divemaster→Instructor professional pathway — once read as one 18-card continuum — are shown here as two distinct groups, each tighter apart (65%) than together (57%).
Travel & Where to Dive Most cohesive
Where to dive next — sites, shops, resorts, liveaboards, regions and trip inspiration. The tightest, most agreed group.
Cohesion73%
Learn & Courses
Advancing as a diver — core skills and specialties: Deep, Wreck, Nitrox, Photography, Rescue, buoyancy and emergency response.
Cohesion65%
Professional Pathway
Going pro — Master Scuba Diver through the full Divemaster→Instructor route, internships, career options and becoming a PADI Professional.
Cohesion65%
Conservation
Giving back to the ocean — conservation activities and courses, marine debris, shark & ray protection, and the cause collections.
Cohesion62%
About & Brand
Who PADI is — the PADI difference, our history, corporate responsibility and the dive guides.
Cohesion60%
Certification Card
The membership layer — club benefits, the community forum, the Adventures app, and the full set of physical/eCards and certification cards.
Cohesion56%
Experiences
Tangential ways to be in the water — freediving, the mermaid program, and the abstract “gain confidence” card. The lowest-agreement group.
Cohesion50%
Cluster by cluster
Each cluster in full — every card with its dominant-placement % and strongest grouping partner, beside the cluster’s cohesion. Cards are ordered by how confidently participants placed them.
Travel & Where to Dive
Most cohesiveCohesion 73%Cards in this cluster dominant-placement % — share filing the card under its top theme
| Card | Placed | Top theme | Strongest partner (co-occurrence) |
|---|---|---|---|
| Dive Resorts | 33% | About & Brand | Explore Guides by Region 92% |
| Dive Shop Locator | 33% | About & Brand | Dive Resorts 83% |
| Dive Sites Nearby | 33% | Travel & Where to Dive | Dive Resorts 92% |
| Explore Guides by Region | 33% | About & Brand | Dive Resorts 92% |
| Liveaboards | 33% | Travel & Where to Dive | Travel Inspiration 92% |
| Travel Inspiration | 33% | Travel & Where to Dive | Liveaboards 92% |
| Local Dive Events | 25% | About & Brand | Dive Sites Nearby 83% |
| Unique diving experiences | 25% | Learn & Courses | Local Dive Events 75% |
Learn & Courses
Cohesion 65%Cards in this cluster dominant-placement % — share filing the card under its top theme
| Card | Placed | Top theme | Strongest partner (co-occurrence) |
|---|---|---|---|
| Advanced Open Water Diver | 75% | Learn & Courses | Enriched Air (Nitrox) 67% |
| Enriched Air (Nitrox) | 75% | Learn & Courses | Wreck Diver 83% |
| Rescue Diver | 75% | Learn & Courses | Peak Performance Buoyancy 83% |
| Deep Diver | 67% | Learn & Courses | Rescue Diver 83% |
| Wreck Diver | 58% | Learn & Courses | Enriched Air (Nitrox) 83% |
| Advance your diving skills | 58% | Learn & Courses | Peak Performance Buoyancy 75% |
| Emergency First Response | 58% | Learn & Courses | Peak Performance Buoyancy 100% |
| Peak Performance Buoyancy | 58% | Learn & Courses | Emergency First Response 100% |
| Underwater Photography | 50% | Learn & Courses | Peak Performance Buoyancy 75% |
Professional Pathway
Cohesion 65%Cards in this cluster dominant-placement % — share filing the card under its top theme
| Card | Placed | Top theme | Strongest partner (co-occurrence) |
|---|---|---|---|
| Master Scuba Diver | 58% | Learn & Courses | Divemaster Responsibilities & Leadership 83% |
| Reach your next certification level | 58% | Learn & Courses | Divemaster Responsibilities & Leadership 75% |
| Divemaster Prerequisites & Requirements | 50% | Learn & Courses | Divemaster Responsibilities & Leadership 100% |
| Divemaster Responsibilities & Leadership | 50% | Learn & Courses | Divemaster Prerequisites & Requirements 100% |
| From Divemaster to Instructor: The IDC Path | 42% | Learn & Courses | What is a Divemaster? 83% |
| What is a Divemaster? | 42% | Learn & Courses | Divemaster Responsibilities & Leadership 92% |
| Assist with scuba classes | 33% | Learn & Courses | Master Scuba Diver 75% |
| Divemaster Internship Opportunities | 33% | Learn & Courses | What is a Divemaster? 67% |
| How to become a PADI Professional | 33% | Learn & Courses | From Divemaster to Instructor: The IDC Path 67% |
| Professional Career Opportunities | 25% | Learn & Courses | From Divemaster to Instructor: The IDC Path 67% |
Conservation
Cohesion 62%Cards in this cluster dominant-placement % — share filing the card under its top theme
| Card | Placed | Top theme | Strongest partner (co-occurrence) |
|---|---|---|---|
| Marine Debris Initiative | 50% | Conservation | Conservation Courses 75% |
| Conservation Courses | 42% | Conservation | Marine Debris Initiative 75% |
| Conservation collection | 42% | Conservation | Shark collection 67% |
| Shark & Ray Protection | 42% | Conservation | Shark collection 83% |
| Shark collection | 42% | Conservation | Shark & Ray Protection 83% |
| Adopt The Blue | 33% | Conservation | Shark collection 67% |
| Find Conservation Activities | 25% | Conservation | Shark collection 67% |
About & Brand
Cohesion 60%Cards in this cluster dominant-placement % — share filing the card under its top theme
| Card | Placed | Top theme | Strongest partner (co-occurrence) |
|---|---|---|---|
| Our History | 58% | About & Brand | Passion to Profession 75% |
| The PADI Difference | 58% | About & Brand | Our History 67% |
| Corporate Responsibility | 50% | About & Brand | The PADI Difference 67% |
| Passion to Profession | 42% | About & Brand | Our History 75% |
| PADI Dive Guides | 33% | About & Brand | Passion to Profession 58% |
Certification Card
Cohesion 56%Cards in this cluster dominant-placement % — share filing the card under its top theme
| Card | Placed | Top theme | Strongest partner (co-occurrence) |
|---|---|---|---|
| Community Forum | 50% | About & Brand | PADI Adventures App 58% |
| Ocean Wonders certification cards | 50% | Certification Card | Diving Certification Cards 75% |
| PADI Membership benefits | 50% | About & Brand | PADI Club Member 83% |
| Physical cards | 50% | Certification Card | eCards 83% |
| Access Your Cub Benefits | 42% | About & Brand | PADI Membership benefits 83% |
| Diving Certification Cards | 42% | Certification Card | Ocean Wonders certification cards 75% |
| Diving Community Membership | 42% | About & Brand | Access Your Cub Benefits 75% |
| Gentle Giants of the Blue by Brooke Pyke eCard | 42% | Certification Card | eCards 75% |
| eCards | 42% | Certification Card | Physical cards 83% |
| PADI Club Member | 33% | Certification Card | PADI Membership benefits 83% |
| PADI Adventures App | 25% | About & Brand | eCards 58% |
Experiences
Cohesion 50%Cards in this cluster dominant-placement % — share filing the card under its top theme
| Card | Placed | Top theme | Strongest partner (co-occurrence) |
|---|---|---|---|
| Freediving | 42% | Learn & Courses | Mermaid Program 67% |
| Gain confidence | 42% | Learn & Courses | Underwater Photography 50% |
| Mermaid Program | 42% | Learn & Courses | Freediving 67% |
07 The strongest card pairs
The card pairs the most people grouped together — the load-bearing relationships to keep intact in any navigation.
| Card pair | Grouped together |
|---|---|
| Emergency First Response + Peak Performance Buoyancy | 100% |
| Divemaster Prerequisites & Requirements + Divemaster Responsibilities & Leadership | 100% |
| Liveaboards + Travel Inspiration | 92% |
| Divemaster Responsibilities & Leadership + What is a Divemaster? | 92% |
| Divemaster Prerequisites & Requirements + What is a Divemaster? | 92% |
| Dive Resorts + Explore Guides by Region | 92% |
| Dive Resorts + Dive Sites Nearby | 92% |
| Shark & Ray Protection + Shark collection | 83% |
| Physical cards + eCards | 83% |
| Peak Performance Buoyancy + Rescue Diver | 83% |
The full top-10 strongest pairs
English — strongest pairs
| Our Difference + Our Mission & History | 90% |
| Learn to Scuba Dive + Scuba Basics Guide | 87% |
| Discover Scuba Diving + Learn to Scuba Dive | 84% |
| Travel Destinations for Beginners + Travel Inspiration | 84% |
| Dive Shop Locator + Dive Sites Nearby | 77% |
| Dive Shop Locator + Find a Dive Shop | 77% |
| Freediving + Snorkeling | 77% |
| Dive Travel Guides + Explore Guides by Region | 74% |
| Explore Guides by Region + Travel Destinations for Beginners | 74% |
| Explore Guides by Region + Travel Inspiration | 74% |
Spanish — strongest pairs
| Dive Shop Locator + Find a Dive Shop | 95% |
| Freediving + Snorkeling | 84% |
| Calming effects of Diving + Common misconceptions about diving | 79% |
| Calming effects of Diving + Why Dive? | 79% |
| Common misconceptions about diving + Why Dive? | 79% |
| Dive Resorts + Travel Inspiration | 79% |
| Explore Guides by Region + Travel Planning Tips | 79% |
| Freediving + Mermaid | 79% |
| Join Diving Club + What is the Diving Club? | 79% |
| Learn to Scuba Dive + Scuba Basics Guide | 79% |
Percentages = share of valid participants who placed both cards in the same group. The two single strongest bonds — Our Difference + Our Mission & History (90% EN) and Learn to Scuba Dive + Scuba Basics Guide (87% EN) — anchor the About & Brand and Learn clusters respectively.
08 Ambiguous cards
The mirror image of the strongest pairs. These are the cards with the lowest average top-theme agreement across the English and Spanish studies — content participants scattered across many groups with no clear consensus on where it belongs. Each row reads how to interpret that ambiguity.
| Card | # categories it appeared in | Best placement | Strongest pair | Interpretation |
|---|---|---|---|---|
| Gain confidence | 5 | 42% into Learn & Courses | 50% with Underwater Photography | Abstract and homeless — the lowest top-partner tie in the study. People can’t agree what bucket an aspiration belongs in; consider expressing it through concrete content rather than as a nav item. |
| PADI Adventures App | 6 | 25% into About & Brand | 58% with eCards | A digital product that scatters between membership, brand and travel. Its strongest tie is to eCards — treat as part of the membership/digital layer rather than a standalone destination. |
| PADI Dive Guides | 6 | 33% into About & Brand | 58% with Passion to Profession | Reads as both a pro/brand asset and a travel aid. Clarify whether it is editorial guidance or a professional resource. |
| Community Forum | 4 | 50% into About & Brand | 58% with PADI Adventures App | Sits between brand and membership. Best paired with the Adventures app as part of the connected membership experience. |
| Find Conservation Activities | 6 | 25% into Conservation | 67% with Shark collection | Belongs to conservation but spread across six categories — an action-oriented label that some read as travel. Anchor it firmly within the ocean/conservation hub. |
| Professional Career Opportunities | 5 | 25% into Learn & Courses | 67% with From Divemaster to Instructor: The IDC Path | Drifts between training and the pro pathway. Its strongest tie is the IDC path — keep it inside the professional progression. |
| Adopt The Blue | 5 | 33% into Conservation | 67% with Shark collection | A conservation initiative that some filed under brand/CSR. Its strongest tie is the shark collection — keep it in the ocean/conservation group. |
"# categories" = how many distinct groups the card landed in (the wider the scatter, the more contested). "Best placement" = its single most-common theme and the share of participants who filed it there. "Strongest pair" = the highest co-occurrence the card has with any one other card — often the only firm relationship an otherwise-scattered card has. Ranked by the average of the English and Spanish best-placement scores, lowest first.
09 Data quality & exclusions
Before analysis, sorts carrying no usable signal were removed. Of 13 recruited participants, one was excluded, leaving 12 valid sorts.
1 of 13 excluded 8%
- 1 — Non-thematic sort: participant 426e8186 placed all 53 cards into two piles labelled “D” and “E” (a 44/9 split) with no topical meaning.
| Tester ID | Submission | Status |
|---|---|---|
| d821f69d | 6 groups · EN | Valid |
| 406de1e5 | 3 groups · EN | Valid |
| 05c4ad1d | 6 groups · ES | Valid |
| 426e8186 | Non-thematic "D/E" sort (44/9 split) | Excluded |
| 69caa140 | 3 groups · ES | Valid |
| 4c93177a | 7 groups · ES | Valid |
| 07ffb3b0 | 7 groups · EN | Valid |
| 26d2d3ff | 4 groups · EN | Valid |
| fd902310 | 7 groups · EN | Valid |
| ab016b4c | 4 groups · ES | Valid |
| 526b7de7 | 6 groups · EN | Valid |
| 04834a36 | 3 groups · EN | Valid |
| 4b46251b | 4 groups · EN | Valid |
A small but clean base
The remaining 12 participants each sorted all 53 cards (636 placements, no incomplete sorts). Twelve is a modest base for an open card sort — the usual reliability guide is ~15+ — so the percentages here are best read as directional: a single participant moves any figure by about 8 points. The high cophenetic correlation (0.84) indicates the structure that emerges is internally consistent, and it should be confirmed once the full programme of studies is complete.10 What the data tells us & next steps
With 12 valid sorts, these are directional signals, not final answers — a clear, internally consistent read of how active divers think, to be confirmed and refined once the full programme is complete.
1
Active divers organise around their goals
The strongest signal is that experienced divers group content by where to dive next, how to advance, and how to give back Travel & Where to Dive is the single most cohesive group (73%), and Conservation is a strong, self-contained destination (62%) rather than peripheral content.
2
Skills and the pro pathway split into two adjacent groups
The 18-card advancement block divides cleanly into a 9-card certifications/skills group (Learn & Courses, 65% cohesion) and a 10-card Professional Pathway (Master Scuba Diver through the Divemaster→Instructor track, 65%). Cross-cohesion between the two is only 49%, so while closely related, “learning” and “going pro” read as distinct stages — present them as linked but separate sections.
3
A few cards have no clear home
“Gain confidence”, the PADI Adventures App, PADI Dive Guides and Community Forum scattered widely. These are labelling and placement decisions to resolve as the IA takes shape — not structural problems with the groups themselves.
4
Next: complete the PRO Diver study, then curate the IA across all three
This is the second of three planned audiences. The immediate next step is to run and analyse the PRO Diver card sort. With Potential, Active, and PRO studies in hand, the right move is to analyse all three together — comparing where the audiences agree and diverge — and curate a single information architecture that serves the full diver journey. Treating any one audience’s structure as final before that cross-study synthesis would lock in a partial view.
11 The raw sorts
Every one of the 12 valid participants’ groups, exactly as they created and labelled them. Spanish group names are translated to English; the language each participant sorted in is tagged.
Participant 1 04834a36 (EN) 3 groups
Conservation (8): Conservation Courses · Conservation collection · Shark collection · Find Conservation Activities · Ocean Wonders certification cards · Marine Debris Initiative · Adopt The Blue · Shark & Ray Protection
Corporate (22): Dive Shop Locator · Travel Inspiration · Corporate Responsibility · Unique diving experiences · Our History · PADI Adventures App · PADI Club Member · Access Your Cub Benefits · PADI Dive Guides · Passion to Profession · The PADI Difference · PADI Membership benefits · eCards · Local Dive Events · Diving Community Membership · Dive Resorts · How to become a PADI Professional · Explore Guides by Region · Dive Sites Nearby · Community Forum · Physical cards · Liveaboards
Learning (23): Divemaster Internship Opportunities · Rescue Diver · Deep Diver · What is a Divemaster? · Divemaster Responsibilities & Leadership · Peak Performance Buoyancy · Mermaid Program · Divemaster Prerequisites & Requirements · Emergency First Response · Enriched Air (Nitrox) · Wreck Diver · Advanced Open Water Diver · Underwater Photography · From Divemaster to Instructor: The IDC Path · Professional Career Opportunities · Diving Certification Cards · Freediving · Master Scuba Diver · Gain confidence · Advance your diving skills · Reach your next certification level · Assist with scuba classes · Gentle Giants of the Blue by Brooke Pyke eCard
Participant 2 05c4ad1d (ES) 6 groups
Courses / advance to pro (20): What is a Divemaster? · Emergency First Response · Divemaster Responsibilities & Leadership · Passion to Profession · Deep Diver · From Divemaster to Instructor: The IDC Path · Divemaster Internship Opportunities · Rescue Diver · Wreck Diver · Underwater Photography · Professional Career Opportunities · How to become a PADI Professional · Advance your diving skills · Reach your next certification level · Master Scuba Diver · Enriched Air (Nitrox) · Peak Performance Buoyancy · Advanced Open Water Diver · Assist with scuba classes · Divemaster Prerequisites & Requirements
Web / app options (14): PADI Dive Guides · Dive Shop Locator · Access Your Cub Benefits · Liveaboards · Diving Community Membership · Community Forum · Dive Sites Nearby · PADI Adventures App · Diving Certification Cards · Find Conservation Activities · Explore Guides by Region · Dive Resorts · Unique diving experiences · Travel Inspiration
Complementary to diving (5): Mermaid Program · Freediving · Local Dive Events · Gain confidence · Adopt The Blue
Cards / memberships (6): Ocean Wonders certification cards · Gentle Giants of the Blue by Brooke Pyke eCard · PADI Membership benefits · Physical cards · PADI Club Member · eCards
Protection (5): Shark collection · Conservation collection · Shark & Ray Protection · Conservation Courses · Marine Debris Initiative
PADI company (3): The PADI Difference · Corporate Responsibility · Our History
Participant 3 07ffb3b0 (EN) 7 groups
Getting experience (12): Gain confidence · Unique diving experiences · Local Dive Events · Rescue Diver · How to become a PADI Professional · Peak Performance Buoyancy · Advance your diving skills · Reach your next certification level · Diving Community Membership · Underwater Photography · PADI Dive Guides · Emergency First Response
Travel (6): Wreck Diver · Liveaboards · Explore Guides by Region · Dive Resorts · Travel Inspiration · Dive Sites Nearby
Not interested (4): Mermaid Program · Freediving · Professional Career Opportunities · From Divemaster to Instructor: The IDC Path
Completed (7): Advanced Open Water Diver · Enriched Air (Nitrox) · PADI Club Member · PADI Membership benefits · Access Your Cub Benefits · Dive Shop Locator · eCards
Think about (9): Divemaster Responsibilities & Leadership · Deep Diver · What is a Divemaster? · Assist with scuba classes · Divemaster Prerequisites & Requirements · Master Scuba Diver · Divemaster Internship Opportunities · Passion to Profession · Our History
Cards - do I need one (3): Ocean Wonders certification cards · Diving Certification Cards · Physical cards
Later (12): Corporate Responsibility · Gentle Giants of the Blue by Brooke Pyke eCard · The PADI Difference · Adopt The Blue · Find Conservation Activities · Shark & Ray Protection · Community Forum · PADI Adventures App · Shark collection · Marine Debris Initiative · Conservation Courses · Conservation collection
Participant 4 26d2d3ff (EN) 4 groups
Eco support (6): Find Conservation Activities · Conservation collection · Marine Debris Initiative · Adopt The Blue · Shark & Ray Protection · Shark collection
Professional services (30): Divemaster Prerequisites & Requirements · From Divemaster to Instructor: The IDC Path · Assist with scuba classes · Passion to Profession · Divemaster Responsibilities & Leadership · PADI Dive Guides · Advance your diving skills · Diving Certification Cards · PADI Membership benefits · Professional Career Opportunities · Ocean Wonders certification cards · Advanced Open Water Diver · Master Scuba Diver · Deep Diver · Enriched Air (Nitrox) · How to become a PADI Professional · Corporate Responsibility · Underwater Photography · Our History · Divemaster Internship Opportunities · Access Your Cub Benefits · Rescue Diver · What is a Divemaster? · Peak Performance Buoyancy · PADI Club Member · Conservation Courses · Mermaid Program · Emergency First Response · Wreck Diver · Freediving
Technology (5): PADI Adventures App · Dive Shop Locator · eCards · Gentle Giants of the Blue by Brooke Pyke eCard · Physical cards
Community (12): Dive Sites Nearby · Local Dive Events · Travel Inspiration · The PADI Difference · Dive Resorts · Reach your next certification level · Diving Community Membership · Liveaboards · Gain confidence · Community Forum · Unique diving experiences · Explore Guides by Region
Participant 5 406de1e5 (EN) 3 groups
Training (28): Deep Diver · Peak Performance Buoyancy · PADI Adventures App · Master Scuba Diver · Mermaid Program · Divemaster Responsibilities & Leadership · What is a Divemaster? · Enriched Air (Nitrox) · Wreck Diver · From Divemaster to Instructor: The IDC Path · Advance your diving skills · Divemaster Internship Opportunities · Rescue Diver · Advanced Open Water Diver · Divemaster Prerequisites & Requirements · Emergency First Response · Diving Certification Cards · Ocean Wonders certification cards · PADI Club Member · Adopt The Blue · Reach your next certification level · Professional Career Opportunities · Underwater Photography · Community Forum · How to become a PADI Professional · Conservation Courses · Freediving · Assist with scuba classes
Travel (8): Travel Inspiration · Dive Sites Nearby · Liveaboards · Dive Resorts · Local Dive Events · Unique diving experiences · Explore Guides by Region · Dive Shop Locator
General PADI (17): Our History · Access Your Cub Benefits · eCards · Shark collection · Conservation collection · Gain confidence · Passion to Profession · Marine Debris Initiative · Corporate Responsibility · The PADI Difference · PADI Membership benefits · Gentle Giants of the Blue by Brooke Pyke eCard · PADI Dive Guides · Find Conservation Activities · Diving Community Membership · Shark & Ray Protection · Physical cards
Participant 6 4b46251b (EN) 4 groups
Not interesting (19): Community Forum · Access Your Cub Benefits · Gentle Giants of the Blue by Brooke Pyke eCard · Our History · Freediving · eCards · PADI Club Member · Adopt The Blue · Shark & Ray Protection · Passion to Profession · Diving Community Membership · PADI Membership benefits · Diving Certification Cards · Gain confidence · Mermaid Program · Shark collection · Ocean Wonders certification cards · PADI Adventures App · Find Conservation Activities
Completed (5): Wreck Diver · Deep Diver · Enriched Air (Nitrox) · Rescue Diver · Advanced Open Water Diver
Somewhat interesting (19): From Divemaster to Instructor: The IDC Path · Physical cards · Emergency First Response · Travel Inspiration · How to become a PADI Professional · The PADI Difference · Master Scuba Diver · Professional Career Opportunities · PADI Dive Guides · Marine Debris Initiative · Peak Performance Buoyancy · Assist with scuba classes · Liveaboards · Corporate Responsibility · Divemaster Internship Opportunities · Underwater Photography · Conservation collection · Explore Guides by Region · Conservation Courses
Very interesting (10): Advance your diving skills · Reach your next certification level · Divemaster Prerequisites & Requirements · Dive Sites Nearby · Local Dive Events · Unique diving experiences · Dive Resorts · Dive Shop Locator · What is a Divemaster? · Divemaster Responsibilities & Leadership
Participant 7 4c93177a (ES) 7 groups
Diving recreation (9): Dive Resorts · Liveaboards · Dive Shop Locator · Explore Guides by Region · PADI Dive Guides · PADI Adventures App · Local Dive Events · Find Conservation Activities · Dive Sites Nearby
Specific diving knowledge (13): Mermaid Program · Reach your next certification level · Divemaster Internship Opportunities · Divemaster Prerequisites & Requirements · From Divemaster to Instructor: The IDC Path · Divemaster Responsibilities & Leadership · Master Scuba Diver · Advanced Open Water Diver · What is a Divemaster? · Advance your diving skills · Corporate Responsibility · Deep Diver · Passion to Profession
High-value courses (9): Emergency First Response · Rescue Diver · Marine Debris Initiative · Peak Performance Buoyancy · Gain confidence · Enriched Air (Nitrox) · Conservation Courses · Adopt The Blue · Freediving
Guides (3): Shark collection · Underwater Photography · Travel Inspiration
Experiences (3): Unique diving experiences · Professional Career Opportunities · Shark & Ray Protection
Cards (10): Gentle Giants of the Blue by Brooke Pyke eCard · Wreck Diver · Access Your Cub Benefits · PADI Membership benefits · Physical cards · eCards · PADI Club Member · Diving Community Membership · Ocean Wonders certification cards · Diving Certification Cards
PADI (6): The PADI Difference · Our History · Conservation collection · Community Forum · How to become a PADI Professional · Assist with scuba classes
Participant 8 526b7de7 (EN) 6 groups
Pros (10): How to become a PADI Professional · Assist with scuba classes · The PADI Difference · Professional Career Opportunities · Reach your next certification level · PADI Dive Guides · Our History · Passion to Profession · Advance your diving skills · Corporate Responsibility
damn you go girl (5): What is a Divemaster? · Divemaster Prerequisites & Requirements · Divemaster Internship Opportunities · Divemaster Responsibilities & Leadership · From Divemaster to Instructor: The IDC Path
Hippy stuff (8): Shark collection · Marine Debris Initiative · Shark & Ray Protection · Gentle Giants of the Blue by Brooke Pyke eCard · Adopt The Blue · Conservation Courses · Conservation collection · Ocean Wonders certification cards
PADI-ify (19): Access Your Cub Benefits · Explore Guides by Region · Community Forum · PADI Membership benefits · Travel Inspiration · PADI Adventures App · Local Dive Events · Physical cards · eCards · Dive Shop Locator · Liveaboards · Dive Resorts · Diving Certification Cards · Dive Sites Nearby · PADI Club Member · Find Conservation Activities · Diving Community Membership · Unique diving experiences · Gain confidence
Good to haves (9): Emergency First Response · Peak Performance Buoyancy · Mermaid Program · Enriched Air (Nitrox) · Rescue Diver · Underwater Photography · Wreck Diver · Freediving · Deep Diver
After Open Water (2): Master Scuba Diver · Advanced Open Water Diver
Participant 9 69caa140 (ES) 3 groups
Ecosystem (2): Marine Debris Initiative · Conservation Courses
Experiences (20): Liveaboards · Rescue Diver · Peak Performance Buoyancy · Gain confidence · Local Dive Events · Shark & Ray Protection · Dive Sites Nearby · Advance your diving skills · Adopt The Blue · Underwater Photography · Find Conservation Activities · Emergency First Response · Professional Career Opportunities · Divemaster Internship Opportunities · Shark collection · Conservation collection · Freediving · Unique diving experiences · Deep Diver · Travel Inspiration
PADI (31): Corporate Responsibility · Our History · Explore Guides by Region · From Divemaster to Instructor: The IDC Path · Gentle Giants of the Blue by Brooke Pyke eCard · eCards · PADI Dive Guides · Mermaid Program · Enriched Air (Nitrox) · What is a Divemaster? · PADI Adventures App · Advanced Open Water Diver · Physical cards · Dive Resorts · Diving Certification Cards · Master Scuba Diver · Assist with scuba classes · Wreck Diver · The PADI Difference · Access Your Cub Benefits · Community Forum · Ocean Wonders certification cards · Reach your next certification level · Passion to Profession · Diving Community Membership · Dive Shop Locator · PADI Club Member · Divemaster Responsibilities & Leadership · How to become a PADI Professional · PADI Membership benefits · Divemaster Prerequisites & Requirements
Participant 10 ab016b4c (ES) 4 groups
I like (16): Travel Inspiration · Advance your diving skills · Find Conservation Activities · Adopt The Blue · Shark & Ray Protection · Emergency First Response · Liveaboards · Shark collection · Advanced Open Water Diver · Peak Performance Buoyancy · Assist with scuba classes · Underwater Photography · Marine Debris Initiative · Conservation Courses · Gain confidence · Divemaster Internship Opportunities
Little gifts (11): Ocean Wonders certification cards · Access Your Cub Benefits · eCards · Conservation collection · Physical cards · PADI Adventures App · Diving Community Membership · Diving Certification Cards · PADI Club Member · Mermaid Program · Gentle Giants of the Blue by Brooke Pyke eCard
Corporate (13): PADI Dive Guides · Local Dive Events · Explore Guides by Region · Our History · Passion to Profession · The PADI Difference · Corporate Responsibility · Community Forum · Professional Career Opportunities · Dive Shop Locator · PADI Membership benefits · Dive Sites Nearby · Dive Resorts
Courses (13): Deep Diver · From Divemaster to Instructor: The IDC Path · Unique diving experiences · What is a Divemaster? · Divemaster Prerequisites & Requirements · How to become a PADI Professional · Reach your next certification level · Divemaster Responsibilities & Leadership · Enriched Air (Nitrox) · Wreck Diver · Master Scuba Diver · Rescue Diver · Freediving
Participant 11 d821f69d (EN) 6 groups
Certification cards (5): eCards · Physical cards · Ocean Wonders certification cards · Gentle Giants of the Blue by Brooke Pyke eCard · Diving Certification Cards
Travel and conservation (14): Find Conservation Activities · Travel Inspiration · Explore Guides by Region · Dive Sites Nearby · Dive Shop Locator · PADI Dive Guides · PADI Adventures App · Conservation collection · Conservation Courses · Unique diving experiences · Liveaboards · Dive Resorts · Divemaster Internship Opportunities · Local Dive Events
PADI information (13): Marine Debris Initiative · The PADI Difference · PADI Membership benefits · PADI Club Member · Our History · Passion to Profession · Adopt The Blue · How to become a PADI Professional · Professional Career Opportunities · Diving Community Membership · Access Your Cub Benefits · What is a Divemaster? · From Divemaster to Instructor: The IDC Path
Senior qualifications (13): Master Scuba Diver · Assist with scuba classes · Reach your next certification level · Peak Performance Buoyancy · Deep Diver · Advance your diving skills · Shark & Ray Protection · Divemaster Prerequisites & Requirements · Enriched Air (Nitrox) · Divemaster Responsibilities & Leadership · Rescue Diver · Emergency First Response · Wreck Diver
CSR (2): Corporate Responsibility · Community Forum
Intermediate qualifications (6): Mermaid Program · Gain confidence · Underwater Photography · Advanced Open Water Diver · Shark collection · Freediving
Participant 12 fd902310 (EN) 7 groups
Training (9): Advance your diving skills · Enriched Air (Nitrox) · Emergency First Response · Advanced Open Water Diver · Peak Performance Buoyancy · Rescue Diver · Deep Diver · Mermaid Program · Wreck Diver
Diving info (8): Dive Resorts · Liveaboards · Dive Shop Locator · Dive Sites Nearby · Unique diving experiences · Local Dive Events · Explore Guides by Region · Travel Inspiration
Conservation (7): Adopt The Blue · Marine Debris Initiative · Shark collection · Conservation collection · Shark & Ray Protection · Conservation Courses · Find Conservation Activities
Instructor training path (12): Divemaster Prerequisites & Requirements · Reach your next certification level · Assist with scuba classes · Professional Career Opportunities · Master Scuba Diver · Divemaster Internship Opportunities · Divemaster Responsibilities & Leadership · PADI Dive Guides · From Divemaster to Instructor: The IDC Path · How to become a PADI Professional · Passion to Profession · What is a Divemaster?
PADI merch (10): Ocean Wonders certification cards · eCards · Access Your Cub Benefits · The PADI Difference · Gentle Giants of the Blue by Brooke Pyke eCard · Diving Certification Cards · PADI Club Member · Physical cards · PADI Adventures App · PADI Membership benefits
Other stuff (5): Community Forum · Diving Community Membership · Our History · Corporate Responsibility · Freediving
Fun learning (2): Underwater Photography · Gain confidence